Recently in Doing Short Sales in Michigan Category

The sub-division across the street

If you go and learn how to cook professionally in France, one of the final exams has to do with frying an egg or making a soup. The simple stuff is the good stuff.

I am reminded of this all the time when new Michigan real estate investors ask me the best possible way to get short sale leads?

Most of them think that I am going to tell them to do some complicated direct mail thing (rent a list and mail 237 letters to them for the next 237 days) or setup multiple websites wit h catchy domain name and a 32 step email marketing to back it all up or plastering signs all over their Michigan city on Friday night so the City inspectors don't catch them till Monday morning and so on.

If you are hunting for good short sale leads - focus first on the sub-division across the street wherever you live. There are houses there. Some of them are in foreclosure. I can bet you money on that and I will win. The bigger the sub-division across the street in your Michigan City, the more houses they are going to have in foreclosure.

Make a simple flyer - we buy homes, don't let bank let a default judgment on your credit, if you are ready to move on and don't want the property anymore, we can help - go to Staples and copy it or print it yourself. You are doing small numbers probably less than 200 so it is not going to kill your printer. Hire some kids for $40 to go there and drop them off.

Repeat it 3 times, 10 days apart. You will get deals out of this, either the folks across the sub-division will call you for their own homes OR they will call you for a loved one who is in trouble. Either way the phone + email are going to buzz in your favor and that is a good thing.

Two things to remember:

1. Check the weather before you drop. You want clear weather not rain.

2. Tell the kids not to put the flyer in the mailbox. It is against the law. You can rubber band it on the mailbox or if they go in the morning - they can rubber band it on the door.

whispering-small.jpgThere are many ways to get short sales in your Michigan City. 

You can run online ads, do direct mail to homeowners who are going in foreclosure, let other real estate investors know (in REIA and other real estate group meetings that you attend) that if they have any preforeclosure leads coming their way that they don't want - you are the person to call.


But before you do all that... let every single person you know in Michigan that if they know anybody who is having problem keeping up with their home (or investment property) mortgage to the point that they are thinking about walking away even with the damage that a fully executed default judgment will cause to their credit.....they are invited to point their friends, family members, co-workers or even Facebook friends toward you.

There are thousands of homeowners in trouble right now in Michigan. Every single city has foreclosures. It does not matter where you live: Ypsilanti or Macomb Township, Lansing or Farmington, Grand Rapids or Marquette - somebody in your town, probably in the sub-division across from where you live could use your special sets of skills to save them from getting an ugly, five to seven years long, judgment of default from appearing on their credit.

Only if they knew that you could negotiate a short sale and buy their home.

And I am not talking about the Oakland or Macomb County Legal News foreclosure list coming out every Friday either. I am talking about people who are barely making the payment and seriously considering going into default but not in foreclosure yet.

Look at the Up North lakefront condo disaster. For three decades, owning a lake front condo Up North was part of the Michigan Dream. Thousands of hourly and salary workers in the auto industry bought them and easily made the mortgage payments month after month. The overtime or yearly bonuses covered the payments, insurance and taxes.

When the auto industry started shrinking and took the overtime and yearly bonuses with it, it became increasing difficult for folks living in Southfield to be able to afford the condo up in Traverse City. Given the choice to stay current on their home mortgage or make payments on their property taxes on a condo they mostly visit in summer... but you already know how that will go. They have been mustering up payments here and there but as other things come up, they have no option but to let these condos go. 

If I wanted to go and get 20 short sale leads for condos Up North, I don't need to run ads in an Up North newspaper. I would drive to Dearborn and tell 1-2 of my friends who work in Ford or GM to put the word out between their friends and before the week is over; I would have 20 files on my desk.

Add job losses, divorces, ARM mortgages adjusting, big balances on credit cards that overnight become impossible to manage because the interest rates went up and you cannot transfer the balance and you have the person sitting next to you in the cubicle in your office who is not telling anybody but believe me, he is in trouble and does not where to go and find help.

The thing is that going in foreclosure is possibly one of the most embarrassing things that could happen to somebody. It is not a pleasant topic to talk about. Just like bankruptcy. So nobody is going to go around telling everybody that they are in trouble and they need help. 

You have to take the initiative and put the word out everywhere you can - your email, your Facebook, your friends, your family - very nicely and very politely that if anybody knows anybody who is falling behind and stressed out... let them know that you might be able to help them. 

No sales skills required. Just some strategic whispers. Do that for 2 weeks and you will shock at the number of people who are going to call you looking for help. 

Metro Detroit Short Sale Update

AlandSteve2.jpg
Allan Boike and Steve Londeau of Property Solutions of Michigan

Last week Allan Boike and Steve Londeau, two real estate investors who operate a short sale negotiating service for real estate investors, real estate agents and real estate brokers in Metro Detroit area stopped by my office.

These guys are doing some interesting things and have been in the trenches in the real estate investing game for a long time in Michigan. I grilled them about their business and recorded a quick interview.

Here are some of the big things we talked about:

1. What are they hearing while talking and negotiating deals with Loss Mitigation officers every day?

2. How are they selling their own deals even is expensive cities in West Bloomfield really fast?

3. How do they work with real estate agents and brokers so they don't lose out on their commission when banks discount?

4. How come they decided not to charge anything upfront to real estate investors in Michigan for negotiating short sales while everybody else is doing it?

5. My favorite part: What they recently heard on a conference call with some of the top loss mitigation officers of big bank about what banks are planning with regards to negotiating discounts? It will make your head spin.

6. The biggest mistake Allan sees new real estate investors in Michigan make every day? And yeah I made it too and so did Allan but hopefully you will learn from our lessons.

Here is the link to their interview in MP3.

Also their website is here. But please before you call them and drive them crazy with your Short Sale questions, download my interview and listen to it.

Competition | Cooperation

I have always said that the best resource for new Michigan real estate investors who want to break into foreclosure investing is the network of existing real estate investors.

You know the people who are already doing it.

They are not that hard to find and most of them if they have been doing it for a while have an arsenal of good advice, contacts, deals etc that they will be sharing with you…

Only if you ask them nicely.

There are 2 way to run this business – one is to practice wholesale paranoia, practice a mentality off poverty which believes that there is ONLY SO MUCH to go around – money, deals, buyers etc.

Or you can run the other way and believe that there is more than enough for everybody to eat and live happily ever after.

If I was completely NEW to this business and lets say starting tomorrow in Sterling Heights – I would go and buy Detroit News, Oakland Press and Macomb Daily. I would also go to Borders and pick up a copy of the local Sterling Heights newspaper – you know the ones that get dropped at your house for FREE every Thursday – C&G Newspapers and Hometown Newspapers publish couple of dozen of these weekly local newspapers that get read simply because they get dropped at peoples houses.

So I would buy these newspapers and look at the Real Estate Miscellaneous / Real Estate Wanted / Flat for Income sections. These are the sections that most real estate investment ads traditionally run.

I would call every single one of them, introduce myself and ask them if they come across deals in Sterling Heights, if they know any good contractors, where they are looking to find deals just in case if I find any deals to send them there way.

Are you getting the point?

You cannot swim in the ocean and ignore the rest of the fishes. For every landlord trying to unload some property – he or she probably ahs another 3 that he will run an ad three weeks from today. They all have contacts, experience, and stories to share and tell.

All you got to do is call.

Flying to a bootcamp in Arizona and hanging out with bunch of investors from Colorado is not going to help you.

Adding 5 investors from Sterling Heights might help you a lot more.

Whether you live in Grand Rapids, Ann Arbor, Detroit, Sterling Heights, Lansing or Holt Michigan – you should know who the players are; you should talk to them and they should be talking to you. Not another group of newbies – because that is self defeating.

You need contacts who are playing the game already. In the trenches. Every city in Michigan typically has couple of these. You need to find out who they are.