If you go and learn how to cook professionally in France, one of the final exams has to do with frying an egg or making a soup. The simple stuff is the good stuff.
I am reminded of this all the time when new Michigan real estate investors ask me the best possible way to get short sale leads?
Most of them think that I am going to tell them to do some complicated direct mail thing (rent a list and mail 237 letters to them for the next 237 days) or setup multiple websites wit h catchy domain name and a 32 step email marketing to back it all up or plastering signs all over their Michigan city on Friday night so the City inspectors don't catch them till Monday morning and so on.
If you are hunting for good short sale leads - focus first on the sub-division across the street wherever you live. There are houses there. Some of them are in foreclosure. I can bet you money on that and I will win. The bigger the sub-division across the street in your Michigan City, the more houses they are going to have in foreclosure.
Make a simple flyer - we buy homes, don't let bank let a default judgment on your credit, if you are ready to move on and don't want the property anymore, we can help - go to Staples and copy it or print it yourself. You are doing small numbers probably less than 200 so it is not going to kill your printer. Hire some kids for $40 to go there and drop them off.
Repeat it 3 times, 10 days apart. You will get deals out of this, either the folks across the sub-division will call you for their own homes OR they will call you for a loved one who is in trouble. Either way the phone + email are going to buzz in your favor and that is a good thing.
Two things to remember:
1. Check the weather before you drop. You want clear weather not rain.
2. Tell the kids not to put the flyer in the mailbox. It is against the law. You can rubber band it on the mailbox or if they go in the morning - they can rubber band it on the door.





