Many moons ago, my partner at that time and I spend hours talking about our business. We planned, we plotted, we thought of strategies, we wrote bullets, we drew plans on napkins, and countless yellow legal pads died a glorious death between the two of us.
We were excited, perpetually, all the time, jumping up and down, high-fiving, blood rushing to our head, our ears red with the possibilities that lay ahead of us. We tossed ideas. We bumped heads. We laughed. We argued. We saw a bright future clearly as the blue sky that was outside the office windows. We knew that we had IT.
We also did absolutely nothing to move our business forward. Talking about the business turned out to be much more fun than actually doing something about it. We had momentum. It was just sideways - from him to me; from me to him. We never moved forward.
Took me some months to realize that we were not making any money. That it was not enough to just talk about anything we wanted to do but I actually had to sit down, lock the office door, pull the blinds down and type away till my fingers hurt. That I had to put up a website to flip houses. That I had to actually stand in front of a room, gulp down the nervousness that was flooding my throat and actually convince people to buy wholesale deals from me. That I had to actually learn, no matter how much the technical details bored me to death, everything I could about blogging and online marketing and direct response marketing and SEO because that had the secret to take my bigger and older and more established competition out of the game on the Internet.
To succeed I needed forward motion. Not sideways. Not bouncing here and there, from idea to idea, from tactic to tactic, from excitement to excitement but clear, cold, measurable forward momentum.
How many emails did you write last week to reach new people to introduce your business? To people you know already to plant seeds for future deal partnerships? Do you end every conversation with a hook to start another conversation about your real estate business? Did you send out that letter you have been thinking about?
That my friends is called forward momentum. Boldly going where you have not gone before. Not talking about it. Not spending anytime in self doubt. Just moving forward so fast that by the times the ugly claws of self-doubt start to turn tight against your heart - you are already in it. Beyond stopping.
One of the ways is to insure that you get it going on, is to get ignition. Call somebody that you respect. Tell them what you intend to do in the next 24 hours. Hang up. Call them again the day after and tell them what happened. Did you do it? Did you not do it? How many times can you call that person you respect and make excuses?
Money loves speed. Money also loves movement. The forward kind. High-fiving each other is great. What you do afterward, with you alone in the room, is even more important.
Move forward. Move fast.
A week is starting today.
Where do you intend to go in this week?
