Once in a month around the 14, I wait for a white envelope to come to my mailbox. When it does arrive, I stop everything I am doing and go and hide somewhere for an hour and read it obsessively. That white envelope contains some of the best strategies about marketing, running a business, entrepreneurship that you find anywhere in the planet.
I am of course talking about Dan Kennedy's No B.S. Marketing Newsletter. $50 per month, sixteen pages, black ink on white paper, no fluff, just straight and harsh true writing that any entrepreneur who is interested in making their business prosper; rough times or boom madness, should be reading and implementing seriously.
Recently Dan wrote that there is ALWAYS something you can do now, to improve your business.
I have been thinking about his words a lot lately.
It is really easy to get lost in the noise when you turn the T.V and hear political pundits predicting the end of days, as we know it. Almost all of us know somebody who is in trouble right now, lost a job, lost their home, have too much debt.
But it has been seven years since I quit my job and started my own business and even when Dow was 14,000 only a short while ago, I don't remember anybody knocking on my door that particular day and bringing me an brown bag with some cash in it for me to spend.
So why would somebody bring me money today when Dow is not at 14,000?
Whether you are starting a business or growing an existing one, I know for a fact that Dan is right once again: there is ALWAYS something you can do now, to improve your business. Work on your website to make it rank higher on Google ahead of your competitors, shoot a video of your business and spread it all over the Internet, make your lead generation package better, ask yourself on how can you make a customer happy and start executing on that list...
I can think of at least 20 things I can do to improve my business, recession or no recession, starting from today.
That to me is a better use of my time and my energy on a gorgeous Michigan day like today.
