Here is the conversation that happens all the time with me; with people thinking about starting a new business in Michigan; with people who recently launched a new business and trying to grow it; with people who have been in business for a while and trying to survive and thrive through the new season we are in.
They all want to know about the tools I like.
What kind of service to keep track of incoming leads? What is the best website to do this or do that? Where do I buy my domains? What kind of camera is good for shooting video for YouTube? Wordpress or Movable Type? Facebook or Twitter? Who is printing my postcards? Who can incorporate cheaply? iPhone or Blackberry? GTD or yellow legal pad?
I am still waiting for somebody to actually tell me about his or her business and then ask me WHO is the best customer their business should be all about? WHO should they be pursuing with all their might, day and night, everywhere they can?
Spending time thinking about WHOM you want to do business with would seem to me the most important thing when you are starting and working to grow your business.
We don't need an About Us page on our websites. We need an About Who page.
