I recently picked up this magazine Personal Real Estate Investor from Borders. A “real” looking magazine. The tagline was “Building Wealth Through Property Investment” which is probably the tagline used by every single real estate guru at least once in their lives.
I thought Cool! A magazine for people like us. I was in a hurry and just paid for it and left.
But this is NOT really a magazine but a very clever 114 page commercial for some very smart Arizona real estate players – property management companies, mortgage companies, mom and pop realtors, REO realtors, appraisers, title insurance companies – they are all here playing the drums and singing the song on the profits to be made in the rental markets of Arizona.
Guess where the magazine is published?
Arizona would be correct answer.
This is so smart. Take a local magazine on real estate and market in nationally to attract buyers from all over the county to Arizona. Not only there are new construction ads here but also tons of rental property acquisitions ads. Some foreclosure ads also.
I am surprised that the Detroit commercial real estate market – which is by the way consistently ranks in the Top 5 nationwide for CAP rates and Cashflow never thought about banding together and producing a “magazine” like this.
