I just got a letter in the mail from Rick Ellis – the very smart manager at Prudential Texas Realty in Austin Texas. He sent this letter to My Michigan Coach address as we are listed in couple of real estate directories under the heading of Investment Clubs.

In this envelope is his business cards and a newspaper article from a local Austin newspaper. Here is the headline – “Busyers Snapping up Austin Houses”- and then the newspaper article goes on talking about the HOT market in Austin compared to other Dallas cities.

On the left hand side margin is a hand written jot – “Let me know if I can be of future help.”

Why am I so impressed? Well this is the first time a Realtor has mailed me something like this let alone from outside Michigan. I never understood why most Realtors never bother trying to market themselves to the very profitable, easily reachable and repeat business niche of real estate investors.

After all if you were marketing anything like this to the real estate investment community – we are all on the Inernet, there are directories available that identify us, real estate investment clubs and groups, forums that are dedicated to the topic and of course blogs like this.

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