Well it’s 2005! Lets see, I can drive around on weekends, obliterate some really nice looking electrical poles and intersections with my beautiful yellow and red “I BUY HOUSES” signs which are definitely be take down by the disgruntled workers from the city office, who may forget all about the true entrepreneur spirit of this county and even slap me with a fine for putting these signs out and on top of it all, they will not give me the signs back for which I spent a god couple of hundred dollars, meaning I have to go back and get them printed again.

Or may be this being the information age, I can shell out few measly bucks (which are tax deductible by the way) put together a website that will help me get private money, get foreclosure leads, create instant credibility with my target black book members and assist me in selling my houses 24/7, 365 days a year for couple of buckaroos every month.

Hmm, decisions, decisions, what to do, what to do?

Nah, I think I rather do the road signs!

Few, very few actually real estate investors have grasped the truly enormous power of web in helping them grow their real estate investment business overnight. Most of them look at the Internet, as a minor nuisance. A justification could be the ignorance of not being of technical orientations may be the chief reason. I share that frustration - I have no idea on how to design websites, how to run them, what are the technical implications that goes into running the Internet.

I don’t want to know and I don’t care.

But what I do know is that if you are serious about your real estate investment business and eventually you want to grow it to the point where it is doing 2-3 deals every month - you will be leaving hundreds of thousands of dollars of easy pickings on the table by not having a good website running for your business.

Let’s see what a good real estate investment website can do for your new business –

1. It creates an enormous amount of instant credibility. For better or worse - perception is reality for our generation. People tend to give you a little more credit when they see something in writing that explains what you do and what you want them to do. I direct future potential partners / investors by conscious decision to my websites because I want to do business with them with a position of strength.

2. It is the cheapest assistant money can buy - everything that you should not be doing can be transferred to your website to do. For example a big huge mistake is to take phone calls when you are tiring to sell your property. Not only that is an enormous burden on your time but most of the time if you have a job - you will not be able to answer the ad.

Now here is the bad news - you are not the only one out there with a house to sell. Not today and not tomorrow. And yes may be your house is better, and you can perform miracles in helping them getting approved as long they are not in jail and they have a pulse.

Good for you but they still went for the guy who picked up the phone.

4. There are lots of things that we all hate doing - asking for money is probably on the top of list for most real estate investors, that is at least initially is extremely hard to do. The easy solutions is that if sitting in front of an investor makes you nervous then don’t do it instead you make you website ask for it. It has no shame, no emotional hang-ups, no fear of rejection - truly fearless is what I think is the word we are looking for.

5. It broadens your reach - who is to say that the only person who wants to buy your house, sell you their house, or invest money with your - has to live close to you. People move out of state sometime due to circumstances in their lives and they might have a property they want to sell. Somebody might be getting transferred to your town but right now is in Orange County, California. And somebody might be in Michigan, where I live but live 500 miles away but does a $2,000,000 line of credit burning holes in her pocket.

A website helps you reach all of these and more - instantly.

In all the 2005 issues, I intend to build on the 7 crucial elements on a real estate website. My Internet To Go Guy, Earl Adkins was locked in a room, given a shot of truth serum in his espresso and I made him spill his guts on this months Audio CD that is going out to my newsletter subscribers.

I can tell you that even after knowing Earl for 14 months and talking to him almost every other day, I still came out of the room with some “new” stuff to burn my ears. So when you get the CD, put your TIVO to work for you and listen to those 60 minutes. They will add some new weight to your bank account in the next 6 months.

He is also building a mega site for my Apprentice group which my newsletter subscribers will get to see next month and most importantly I will analyze each part of the site to show you how you can automate literally 90% of all the parts of your real estate business that you don’t like doing.

From The Mark Ijlal Factor,
Published Monthly For My Inner Circle Members
January 2005 Issue