Here is how it works:

1. Go to http://www.appraisers.com/ , and click on the State map and county selection to find the list of appraisers in your target area.
2. Stay away from corporate looking names. These are mostly big companies with lots of employees.
3. Look for a company where the contact name is part of company’s name. For example Ijlal Appraisers Inc and the contact name is Mark Ijlal is a good start. Small one person operation and this the person you want to approach.
4. You get fax, phone number and email addresses.
5. Write a letter describing your business and how an appriaser benefit from doing business with you.
6. Depending upon the area, at least mail to 20 appraisers in your area. If you have more than 100 appraisers in your area, send it to 50 of them.
7. As the appraisers start calling you back, try not to just talk to them over the phone (the easy way!) but instead take them out of cup of coffee. Talk to them personally and explain to them what you are trying to do.
8. Watch the leads fly to you.

Now this is important and understand this before you start doing this – if you are not ready – mentally and financially – because all the future relationship hinges on the 1st deal. First impressions do count! So if you are not ready, don’t do this kind of relationship building just for the heck of it. It is harder to go and fix what is broke.