Mark Ijlal

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Gaining allies in your real estate investment business

We had a MLS Seminar in November – went on for 12 hours. Sufficient to say that I am never repeating this workshop ever again, even when I have 9 more people on waiting list for this.

But this is the interesting thing that happened and I have to thank Gold Member Dave Hardoin for this, who as usual asked the most penetrating and insightful questions throughout the workshop. I truly enjoy talking to Dave simply because he forces everybody around him to really focus on what is needed to make this thing works.

One of the things that Dave Hardoin bought up was the dilemma that all of us have faced one shape or another in our real estate business – what to do when we know a whole lot and somehow nothing seems to work?

This was my answer, based on what happened in my own real estate business over the last four years – the biggest success came in my business when I realized that people like to do business with people that they know, like and trust. It is hard to make people fall in love with you with a postcard.

I spent enormous amounts of time building relationships with people who I know will benefit my real estate investment business – both in short and long terms. Jim Rohn said it that take a millionaire to lunch and pick his or her brains. Find out what the heck are they doing that you are not. But how many people would do that? Almost none!

Instead of complaining about how rude Realtors are, especially the top dogs REO kings of the world, why don’t you take one of them to lunch and ask him how did they become so successful?

Do you know what the most interest topic to all of us is? You guessed it correctly, it is “us”. We love to talk about ourselves but when was the last time anybody showed any interest in “us”. If you take an appraiser, realtor, loan officer, another successful investor for a cup of coffee or lunch and show genuine interest in learning what makes them tick – you will be surprised on the reciprocity of the response.

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