Day 5 : Launch Your Marketing System

I value my time and I other people to value my time. When it comes to doing pre-foreclosures is this -

All I want to come out of my marketing is three things :

Finding the most motivated sellers out of the bunch.
Directing them to a system that does not includes my personal interaction - web site, automated voice mail system (the advance seminar system audio's include a complete marketing system - postcards, letters etc. that we have tested over the years to get the best possible response.)
Explaining to them the options available and how I can help them.

Now a good marketing system - letters, postcards - has only job for me :

Get rid of everybody who is not ready yet to make a move.

Find me 3-4 100% motivated sellers and I got a deal.

It is as easy as that.

Don't make the mistake of marketing too wide and not too enough.

Once I have 3-4 homeowners calling me, asking for my help in solving their problem - I have nothing to distract me to make a deal.

By the way, the worse thing you can possibly do is put your cell phone number on your marketing pieces.

Remember what I said about valuing your time! If you put your cell phone number on your postcards or you letters or your web site - rest assured you will spend almost all of you waking hours explaining the same things over and again.

Better and a tested strategy that produces success is to direct them first to a system - your web site (undoubtedly the most important piece of the equation, don't miss the next e-mail where I will show you how a focused web site can make all the difference in your business) or a voice mail message.

4 Essential Ways To Ensure Your Marketing Brings Results:

1. Make a mailing calendar - you have to mail than once to the same house to get profitable results.
Always handwritten the envelopes - remember these homeowners have credit issues, if their house in foreclosure, they are probably getting all kinds of threatening mail from banks, credit card companies etc.
2. Last thing you want your letter to look is like a very official letter.
If you are too busy or too lazy to write these envelopes, give somebody $20 to do them every week. But get them done.
3. Do not use a automated machine to stamp them like Pitney Bowes or Stamps.com, they will look like junk mail. Use a live stamp.
4. Also go to www.vistaprint.com and order some regular mailing labels for yourselves. You can get them like 250 for $14. These are the same labels you would get from charities soliciting donations.